The Company is a software developer, currently focused exclusively on the healthcare market. Their primary product is a laboratory information management system sold to anatomic pathology labs primarily in the US.
The Company’s primary customer market is small to medium sized anatomic pathology labs, which are further broken down into the following:
• Hospital labs
• Independent labs
• Physician office labs
Superior name and reputation: The Company's competitive advantage lies in its long-standing (16+ years) reputation for its focus on quality products, offering reliable expertise, and providing superior customer support. The Company, with 375 current customers, has an established track record and brand presence and possesses a favorable reputation for performance within its industry niche. Company growth has been achieved through word of mouth referrals.
Economic Developments Advantage: Smaller doctor practices are setting up their own pathology labs to capture a greater portion of the healthcare dollar. Areas of rapid growth include dermatology, urology, and gastroenterology where small labs are now profitable.
Management will remain through transition: Management is willing to remain with new management for a short period to insure an orderly transition.
The Strategic Acquirer: Can immediately expand company sales with a more comprehensive sales and marketing effort. Company’s product and pricing appeal to the lower end of the market. A larger provider could offer a “lite” version and an upgrade. The system could be added as a module to a larger laboratory information system or a practice management system.
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